Melissa brings a unique combination of expertise in marketing strategy, storytelling, copywriting, community building, and coaching. Her passion for challenging industry norms creates dynamic experiences. As a single mom of four and the former manager of several high-end boutique salon/spa spaces, she's learned the subtle art of finding innovative approaches to real-life challenges. After investing years refining her intuitive coaching skills, she's developed workable strategies to nurture staff development and team dynamics. Her creative writing and marketing background makes for a collaborative, concise brand story; one that's easily recognized across marketing platforms. Melissa is the behind-the-scenes dream weaver.